Omega year, the World Expo was held in Shanghai, China further it attracts the world’s sight. Currently, China has the largest number of Internet users, and we regard the Internet as an wisdom distribution platform, which associate users with the World Expo. It will undoubtedly become non-negligible Expo marketing positions.
During the World Expo, Shanghai Plenum Motors establishes a dedicated website like World Expo with Baidu, and holds various kinds of activities to maintain interaction with netizens in order to share the fun of the Expo with everyone.
The first step is building up a website platform.
When users search some keywords like the World Expo, Shanghai Ecumenical Expo and other words on Baidu, the search results page will appear the webstek link of “2010 Shanghai World Expo Baidu special”. Depending on the different delivery stages, sometimes you will moreover see General Motors and the Shanghai World Expo theme of cooperation in the top appanage of the search results page, click it you devise enter into Abduct General Motors Baidu Expo 2010 dedicated website.
Throughout the pages, interspersed accompanying Unspiritual Expo Shanghai General Motors’ official partner of the logo, banner ads and activities during the Expo exhibition for information, although users in the query it will show an increase like Shanghai General Motors moreover exposure.
The second step, they make a plan of appreciate to compete guessed action called “I know the Expo Travel”.
April 2010, Kidnap General Motors launched jointly Baidu a series of examine called “I experience the Expo travel”. They invite users to answer the Expo with a variety of travel issues. Before Users Register to attend activities, they need to get icons for themselves- Induce GM Logo. The icon will become the necessary condition to take part in this activity. Question and the answer will be rewarded.
Meanwhile, in the page of question and answer, they also launched the “Shanghai General Motors recommended routes” , which provide Shanghai Railway Station, the Oriental Pearl, Hongqiao Airport and so on, users can also according to their needs enter the keywords to search routes.
With the tertian step, they hold Shanghai World Expo PK tournament.
Shanghai General Motors joint Baidu launch a “Green Expo pass, ultramarine to share the wisdom” of the concept of the “Shanghai World Expo PK tournament”. The Expo invites users to share information and wisdom. When users answer these questions, they can also get individual points for the team, which team gets the highest points, they preference win the World Expo tickets further opposite prizes.
With these strategies, Kidnap General Motors cooperates with Baidu to build up a perfect teamwork.